a full service research and behavioral science consulting group
Uncovering Truth, Inspiring Action,
Driving Change.
What We Do
At Worthy Strategy Group, we believe stories can reshape the world. Whether it’s a political campaign or a grassroots movement, we dive deep to uncover what truly drives people. We go beyond the surface—seeking the quirky, the profound, and the unexpected truths. Our process, grounded in behavioral science, helps people explore who they are and what truly matters. We find what moves people and use those insights to help you connect, inspire, and drive action that makes a real difference. Let’s create something meaningful together.
In-Depth Interviews
Using metaphor elicitation, participants gather images that deeply resonate with them, then meet with a trained interviewer for up to two hours for an open-ended discussion on their thoughts and beliefs, in what often feels like a therapy session. Through extensive analysis, we extract powerful insights into their core beliefs and motivations.
Online Ethnography
Our online ethnographic studies invite participants to immerse themselves in a journey of self-reflection over several days. By responding to varied questions, sharing personal photos, and engaging in thoughtful exercises, participants reveal rich, authentic insights into their thoughts, feelings, and motivations.
Cultural Think Tanks
We bring together thought leaders, researchers, and key stakeholders for meaningful conversations on issues that impact us all. These collaborative sessions generate fresh insights and uncover new ways to move forward.
Narrative Analysis and Development
We go beyond research to help you understand powerful cultural narratives and create strategic messaging campaigns that resonate. From uncovering insights to designing and executing impactful campaigns, we’re here to make sure your message breaks through and drives real results.
Behavioral Science Workshops
Our workshops dive into brain and behavioral science, persuasion theory, and communication strategy, all customized to meet your specific needs and goals. We equip you with practical tools and insights to drive meaningful change.
Research Consulting and Design
Unsure on how to start? We can advise you in addressing research challenges, helping to shape the right research questions and approaches to uncover valuable insights.
Photos shared by participants during interviews and ethnographic studies.
Data is Our Love Language.
At Worthy Strategy Group, we live for the numbers and trust the truth to guide us. We’re not here to shy away from tough, messy, or divisive topics—in fact, that’s where we thrive. Real understanding comes from asking the hardest questions and facing the answers head-on. By digging deep and confronting what others might overlook, we uncover insights that matter and deliver solutions that truly drive change.
Causes Close to Our Hearts.
A World Free of Nuclear Weapons
Working in partnership with NTI (the Nuclear Threat initiative), Worthy led a team of narrative strategists, researchers, and creatives to help understand how to engage the public around global nuclear disarmament. The initiative uncovered deep insights into how Americans think and feel about the future for generations to come, their hopes and dreams for the future and the threats they see that can end the possibility of that future. The work identified the necessity of offering up a positive future vision in long term communications engagement as well as the larger metanarrative and sub narratives for key segments of the population. To further explore the work and see the research, click here.
The Ukraine Project: Defending Democracy
Since the Russian invasion of Ukraine, Worthy Strategy Group has led the research on how Americans think and feel about U.S. involvement abroad and how Americans want to show up in the world in a time of global authoritarianism and domestic uncertainty. The work has been used to inform American efforts and engagement, and Worthy has been a proud supporter of work to ensure American remains a stable, strong, and effective force in the world, and supporter of Ukraine. Worthy’s research identified resonant narratives, like combating bullying nations and supporting freedom, while also addressing concerns about corruption and potential costs.
Political Violence and Young Men
Over the course of the first three months of 2024, a team of researchers with Worthy Strategy Group, led by Gretchen Barton with research support from Rose Hackman and Kirk Cheyfitz, reviewed a variety of academic and applied research and interviewed subject matter experts to help answer the following: Why and how are young men and boys in the United States susceptible for recruitment to political violence, and how might we reduce or eliminate their joining groups that promote ultranationalism and commit political violence?
Read the report here.
The Truth Study
Partnering with Future Majority, Worthy Strategy Group spearheaded “The Truth Study,” an in-depth exploration into how Americans perceive and process truth in today’s overwhelming and divisive information landscape. The study delved into the varied frameworks people use to define truth—whether rooted in cultural traditions, scientific inquiry, personal experiences, or spiritual beliefs. It revealed the emotional weight of challenging accepted truths while also uncovering the potential for growth, empathy, and resilience among those who take this path. Central findings stressed the power of storytelling, thoughtful pacing, and reframing truth as a harmony between head and heart. To further explore the findings and methodology, click here.
The American Leadership Project
We spent the last 2 years asking progressive to moderately conservative voters to show us images representing the type of leaders they sought for political leaders, including the president. We found that women were considered as ideal leaders only 22% of the time.
This illuminated both a challenge and an opportunity for women seeking or holding higher office and for those who support them. And it let us know that it was time to act.
Committed to
Worthy Causes.
At Worthy Strategy Group, we’re all about making meaningful change happen. It takes bold action and a clear purpose, and that’s where we shine. We’re driven by a passion for progress—turning big ideas into real results for the causes that truly matter.
What’s your worthy cause?
Photos shared by participants during interviews and ethnographic studies.
What’s Your Worthy Cause?
Reach Out!
See something interesting? Want to learn more? Reach out to us today!