by Worthy Strategy Group | Sep 18, 2020
The Science of Winning with Stories Using Agency, Urgency, and Community The Democratic Party has been relying on a largely outmoded approach to communicate with voters. The science of the mind has revealed much in recent years about how to achieve persuasion and...
by Worthy Strategy Group | Apr 3, 2020
Killer Metaphors How A Metaphor Can Kill You (or Save Your Life) In 2015, Sarah Kliff and VOX news conducted a remarkable investigation into the different ways hospitals think of, prepare for and respond to medical outcomes. Specifically, they looked into preventable...
by Worthy Strategy Group | Feb 14, 2019
Losing my religion What terrorism, Tony Robbins, furries and the evangelical movement taught me about branding, tribalism and human behavior. Trump Rally, Pensacola, Florida — November 2, 2016 — Carlo Allegri/Reuters Last Christmas, anticipating the arrival of the...
