by Worthy Strategy Group | Sep 18, 2020
The Science of Winning with Stories By Worthy Strategy Group & Kirk Cheyfitz | Sept 18, 2020 Using Agency, Urgency, and Community The Democratic Party has been relying on a largely outmoded approach to communicate with voters. The science of the mind has revealed...
by Worthy Strategy Group | Apr 3, 2020
Killer Metaphors How A Metaphor Can Kill You (or Save Your Life) In 2015, Sarah Kliff and VOX news conducted a remarkable investigation into the different ways hospitals think of, prepare for and respond to medical outcomes. Specifically, they looked into preventable...