The Science of Winning with Stories

The Science of Winning with Stories

The Science of Winning with Stories By Worthy Strategy Group & Kirk Cheyfitz | Sept 18, 2020 Using Agency, Urgency, and Community The Democratic Party has been relying on a largely outmoded approach to communicate with voters. The science of the mind has revealed...
Killer Metaphors

Killer Metaphors

Killer Metaphors How A Metaphor Can Kill You (or Save Your Life) In 2015, Sarah Kliff and VOX news conducted a remarkable investigation into the different ways hospitals think of, prepare for and respond to medical outcomes. Specifically, they looked into preventable...
Losing my religion

Losing my religion

Losing my religion What terrorism, Tony Robbins, furries and the evangelical movement taught me about branding, tribalism and human behavior. Trump Rally, Pensacola, Florida — November 2, 2016 — Carlo Allegri/Reuters Last Christmas, anticipating the arrival of the...