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The Science of Winning with Stories

The Science of Winning with Stories

Using Agency, Urgency, and Community The Democratic Party has been relying on a largely outmoded approach to communicate with voters. The science of the mind has revealed much in recent years about...

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Killer Metaphors

Killer Metaphors

How A Metaphor Can Kill You (or Save Your Life) In 2015, Sarah Kliff and VOX news conducted a remarkable investigation into the different ways hospitals think of, prepare for and respond to medical...

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Losing my religion

Losing my religion

What terrorism, Tony Robbins, furries and the evangelical movement taught me about branding, tribalism and human behavior.Trump Rally, Pensacola, Florida — November 2, 2016 — Carlo...

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