Our Work

Delve into our comprehensive collection of public facing projects and memos, blog posts, and news articles

Political Memos

Explore our latest memos, where we share insights and strategic recommendations on pressing issues.

Key Points of Impact for Swing States

As we continue to message the Vice President’s accomplishments in this election cycle, Worthy Strategy Group has assembled a list of the direct impacts that the Biden/Harris administration has made on swing states across the country.

August 2024

America at a Crossroads

Balancing global leadership and domestic priorities…

July 2024

A Path Forward

A Path Forward Post-Oct 7th to Bolster U.S. Support of Ukraine’s War Effort

January 2024

Latest News

Worthy Strategy Group in the Headlines

Featured on the Common Good Podcast!

In this episode of the Common Good Podcast, titled “Why Politicians Should Make Americans the Hero of the Story,” hosts Doug Pagitt and Robb Ryerse engage in a compelling conversation with Gretchen Barton of Future Majority and Worthy Strategy Group. They explore the influential power of narratives in politics and discuss the significance of positioning Americans as heroes in political messaging.

Listen to the episode here

Joe Biden recently positioned his campaign with Americans as the hero of this story.

We’re proud to have been part of the thinking that led to this strategic positioning. Our research shows that the hero story runs deep in America and that voters, not politicians, should be centered in everything.

For more on the thinking behind this positioning, click to learn more about Making Americans the Hero of the Story ›

To win in 2024, Democrats must become the party of economic renewal

To win in 2024, Democrats must become the party of economic renewal by connecting President Biden’s achievements with improvements to voters’ well-being, and focusing on domestic production and good-paying jobs as per Rep. Ro Khana’s concept of Economic Patriotism.

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at thehill.com ›

How a zombie apocalypse is informing a new wave of Dem ads

Wide Angle Research, a nonprofit firm, has conducted extensive, cutting-edge research on voter behavior. And they’re turning it into animated ads for the close of the midterms.

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at Politico.com ›

Murderous Putin is sure of his own impunity. He could not be more wrong

The Russian dictator believes himself to be above international law but there are many ways to make him pay for his war crimes. With every atrocity that goes unpunished, Russia’s aim of furthering an age of utter impunity, where dictators can slaughter civilians and wipe out whole nations as they please, comes closer.

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at theguardian.com ›

There’s a solution to the labor shortage — and it’s the undocumented workers who are already here

The United States is in a transitional economic moment, moving from the shock of the COVID-19 pandemic through a period of recovery to a more traditional economic expansion.

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at Salon.com ›

The Worthy Blog

The Science of Winning with Stories

By Worthy Strategy Group & Kirk Cheyfitz | Sept 18, 2020Using Agency, Urgency, and Community The Democratic Party has been relying on a largely outmoded approach to communicate with voters. The science of the mind has revealed much in recent years about how to...

Killer Metaphors

How A Metaphor Can Kill You (or Save Your Life) In 2015, Sarah Kliff and VOX news conducted a remarkable investigation into the different ways hospitals think of, prepare for and respond to medical outcomes. Specifically, they looked into preventable deaths in...