Our Work
Delve into our comprehensive collection of public facing projects and memos, blog posts, and news articles
OUR WORK
Men Are Listening—But Not to Us: How Democrats Can Reclaim the Narrative
Men Are Listening—But Not to Us: How Democrats Can Reclaim the Narrative The 2024 election made one thing clear: Democrats...
Three Trends Shaping American Politics Today
Three Trends Shaping American Politics Today In these turbulent times—with a new Trump presidency, two foreign wars, rising...
The Science of Winning with Stories
Using Agency, Urgency, and Community The Democratic Party has been relying on a largely outmoded approach to communicate...
Killer Metaphors
How A Metaphor Can Kill You (or Save Your Life) In 2015, Sarah Kliff and VOX news conducted a remarkable investigation into...
OUR WORK
Political Memos
Key Points of Impact for Swing States
As we continue to message the Vice President’s accomplishments in this election cycle, Worthy Strategy Group has assembled a list of the direct impacts that the Biden/Harris administration has made on swing states across the country.
August 2024
America at a Crossroads
Balancing global leadership and domestic priorities…
July 2024
A Path Forward
A Path Forward Post-Oct 7th to Bolster U.S. Support of Ukraine’s War Effort
January 2024
Latest News
Worthy Strategy Group in the Headlines
Featured on the Common Good Podcast!
In this episode of the Common Good Podcast, titled “Why Politicians Should Make Americans the Hero of the Story,” hosts Doug Pagitt and Robb Ryerse engage in a compelling conversation with Gretchen Barton of Future Majority and Worthy Strategy Group. They explore the influential power of narratives in politics and discuss the significance of positioning Americans as heroes in political messaging.
Joe Biden recently positioned his campaign with Americans as the hero of this story.
We’re proud to have been part of the thinking that led to this strategic positioning. Our research shows that the hero story runs deep in America and that voters, not politicians, should be centered in everything.
To win in 2024, Democrats must become the party of economic renewal
To win in 2024, Democrats must become the party of economic renewal by connecting President Biden’s achievements with improvements to voters’ well-being, and focusing on domestic production and good-paying jobs as per Rep. Ro Khana’s concept of Economic Patriotism.
How a zombie apocalypse is informing a new wave of Dem ads
Wide Angle Research, a nonprofit firm, has conducted extensive, cutting-edge research on voter behavior. And they’re turning it into animated ads for the close of the midterms.
Murderous Putin is sure of his own impunity. He could not be more wrong
The Russian dictator believes himself to be above international law but there are many ways to make him pay for his war crimes. With every atrocity that goes unpunished, Russia’s aim of furthering an age of utter impunity, where dictators can slaughter civilians and wipe out whole nations as they please, comes closer.
There’s a solution to the labor shortage — and it’s the undocumented workers who are already here
The United States is in a transitional economic moment, moving from the shock of the COVID-19 pandemic through a period of recovery to a more traditional economic expansion.